Instagram has become a cornerstone of many brands' social presence, driving profitable traffic to landing pages, growing conversations and building audiences. If your Instagram presence isn't as strong as you'd hoped, it might be time to learn how to improve your strategies for getting real, organic Instagram followers. The larger your audience, the more opportunities you have to interact with users and create unique experiences for them.

 The organic difference is important: sometimes brands take it for granted​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ likes and follower pages are everywhere, but these shortcuts are never worth it because Instagram's algorithm is constantly updated to eliminate paid accounts and low-quality interaction. 

Not to mention, your Instagram follow number is ultimately meaningless if it doesn't represent an active following that purchases, visits your landing pages, and promotes your brands to friends and followers. . Start building your presence the right way with these tips to get more Instagram followers.

10 Tip to grow Instagram Followers

1. Optimize your Instagram account 

Before you start planning how to get Instagram followers, one of the most important steps is to optimize your account. Think of your brand's Instagram bio as the "home page" of your account. Without a bio, image titles, correct username or profile picture, how will people know that the account belongs to your brand? It may sound obvious, but on Instagram, your bio and image help form the foundation of your brand identity. Your bio link is your only place to drive Instagram traffic to your website, so optimizing your account is important. 

2. Maintain a consistent internal calendar 

The worst thing you can do when trying to get Instagram followers is to post content at random, random times. If you're lucky enough to get users to follow you first, you don't want them to forget they followed you first. To avoid this, stick to a regular posting schedule. As a general rule, brands shouldn't post more than a few times a day to avoid spam, but whatever your rhythm is, keep it consistent. About 200 million Instagram users log in daily, so you don't get wider, try to post more times a day. 

3. Schedule your Instagram posts in advance 

While Instagram's algorithm is changing to show users more of the content they want, posting at the right time can give your posts even more visibility by increasing the overall engagement they receive. . There are many things your brand can do to increase visibility, and now with Sprout Social, scheduling content on Instagram is one of them. With our latest tools, we can help you plan your brand content in a quick process. 

4. Get partners and brand advocates to publish your content 

If you want to know how to get more followers on Instagram, it is important to know the value of your audience. The more followers you grow (organically), the more buyers and interested customers you will have. The best way to get customers to follow you is to get in front of them and be present. It's important to be like everyone else on your Instagram. Try sponsoring user-generated content to get your brand into customers' feeds. You can also run contests on Instagram to get your brand out there for a larger audience. These types of campaigns create social proof by showing that your fans are invested enough to repost your content or create their own UGC. 

5. Avoid fake followers on Instagram 

There is a big difference between an Instagram account with fake and legitimate followers. It may seem tempting to just buy Instagram followers, but the downside far outweighs the benefits of growing your followers organically. 

6. Show your Instagram anywhere 

How can people find your account if you don't promote your Instagram? Make sure your Instagram account is listed on your website and other social networks. Creating visibility and awareness is one of the best ways to get discovered. If you want to get more Instagram followers, let people know where to find you. You can add social media buttons to your website and blog to help promote social sharing across all your networks and also show people where to find you on Instagram. 

7. Post content your followers want 

While it's easier said than done, it's smart to know what content your followers want to see. On Instagram, you can easily find out that some content is better than others. That's why testing is so important. Whether it's filters, titles, content types or posting times, the smallest detail can make all the difference. Keep your ear to the ground for new Instagram trends so you know you're posting popular content. To stay on top of your analytics, your brand should invest in Instagram analytics tools. This makes it easy to track, compare and analyze Instagram content across accounts. 

8. Start a conversation 

One of the best ways for users to learn about your Instagram is through chat. According to the 2020 Sprout Social Index, consumers first prefer to interact with visual content such as photos (68%) and video (50%), followed by 30% of users who prefer text posts. Instagram is a perfect fit for this audience profile because it combines eye-catching visuals with captions that can be just as compelling if you've honed your copywriting skills on Instagram. 

9. Find hashtags that convert 

One of the most proven ways to get Instagram followers is through hashtags. For years, hashtags have served as an important discovery tool and allow us to expand our social reach. As a marketer, you want to build your community by gaining followers, and hashtags provide that. To start, look for hashtags that are less busy. The Social Media Examiner points to this theory by explaining how the #love hashtag linked more than 184 million photos. Trying to highlight your Instagram content in a sea of ​​millions of photos and videos is not easy. 

10. Make your Instagram followers happy 

Last but not least, if you make your Instagram followers happy, you will see the growth of your paying audience. We've given you plenty of tips for brainstorming and planning your content, so do it in a way that matches your brand's voice. In other words, avoid pushy, pushy sales or bots. For many accounts, this means sprinkling posts that are legitimately designed to put smiles on the faces of followers and build relationships with customers. 

50 Secrets to increase Instagram followers

Don't forget to provide content to your followers as if they were friends in your personal feed: this can include posting memes, inspirational content, or re-sharing interesting photos or artwork (all properly tagged, of course) that can give your followers a little mental boost during the day.